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Page added in June, 1997 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016]

Your Opinions Help Us

Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 1997.

February, 1997 Survey Results

What is the best feature of the Guitar Nine Records site?
Guitar technique columns        40.9%
Motivational columns        30.0%
Recording columns        8.2%
Industry contacts        4.5%
Undiscovered artists        3.6%
Music business        3.6%
Guest columnists        2.7%
Home Studio registry        2.7%
Music calculators        0.9%
Interviews        0.9%
Glossary        0.9%
Free classifieds        0.9%
What is the audio format you prefer for sound clips?
Real Audio        64.0%
Doesn`t matter        13.0%
Wave        12.0%
Shockwave        4.0%
AU        4.0%
MPEG        3.0%

April, 1997 Survey Results

How long have you been playing guitar?
More than 10 years        50.0%
3 to 5 years        19.0%
1 to 2 years        11.0%
Less than 1 year        8.0%
6 to 10 years        7.0%
Don`t play guitar        5.0%
What are your future plans for your music?
Planning first CD        37.4%
No plans to release        30.3%
Considering a CD release        19.2%
Planning second CD        10.1%
Planning third CD        3.0%
What are your Internet music purchase plans?
Major and indie label music        33.3%
Don`t know        30.0%
Major label music only        15.6%
Indie label music only        8.9%
None - Not secure yet        8.9%
None - Like to feel record        3.3%

June, 1997 Survey Results

What most often influences your choice to buy a particular CD?
Heard it on the radio        26.8%
Reputation of band        25.9%
Personal recommendation        12.5%
Saw the band live        8.9%
Read an article about the band        8.9%
Browsing a record store        7.1%
Read a review in a magazine        5.4%
Saw an advertisement        2.7%
Columbia House/BMG        1.8%
Album graphics        0.0%
Have you previsouly purchased music via mail order?
No, but I might        39.8%
Yes, very good results        19.4%
Yes, good results        19.4%
Yes, good/bad results        15.5%
No, I never will        5.8%
Yes, very bad results        0.0%

August, 1997 Survey Results

What is the size of your compact disc collection?
Between 1-99        38.5%
Between 100-249        23.1%
Between 500-999        20.9%
Between 250-499        13.2%
Between 1000-1499        2.2%
Between 1500-2000        1.1%
More than 2000        1.1%
What is your favorite kind of album?
Mostly instrumental        61.4%
Mostly vocal        25.7%
All instrumental        11.9%
All vocal        1.0%
What is your favorite style of instrumental guitar music?
Hard Rock        23.5%
Fusion        13.7%
Shred        11.8%
Blues        10.8%
Heavy Metal        9.8%
Jazz        8.8%
Rock `N` Roll        8.8%
Techno        2.9%
Classical        2.9%
New Age        2.0%
Flamenco        2.0%
None        2.0%
World Music        1.0%

October, 1997 Survey Results

What percent of your CDs are by independent artists?
Between 1-20%        61.9%
Between 21-40%        16.4%
None        9.7%
Between 41-60%        6.7%
Between 81-100%        3.7%
Between 61-80%        1.5%
What is your main reason for buying independent?
Like the artist        35.1%
Heard good things        20.9%
Different from mainstream music        15.7%
Enjoy diversity        14.2%
Try something new        9.0%
Take a chance        3.0%
Less slickness/production        2.2%
What is the one best word you would use to describe the indie scene?
Essential        30.8%
Creative        19.2%
Diverse        15.4%
Ambitious        13.1%
Experimental        7.7%
Revolutionary        7.7%
Uncompromising        6.2%

December, 1997 Survey Results

How many CDs have you purchased over the Internet over the past six months?
None        36.3%
Between 1-5        30.4%
Between 6-10        10.8%
Between 16-20        9.8%
Over 20        7.8%
Between 11-15        4.9%
What type of music do you tend to look for on the Internet?
Rare/Hard-to-find music        40.4%
Independent music        29.3%
Imports        11.1%
Major label-catalog music        8.1%
Major label-new music        6.1%
Used CDs/cassettes        3.0%
Collectable music        2.0%
What is your favorite source for music on the Internet?
Have not bought CDs online        38.0%
CD Now        19.0%
Other Internet retailer        19.0%
CD Universe        9.0%
Other Internet record label        8.0%
Guitar Nine Records        7.0%

Page: 1997 Past Surveys: 1997 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016]

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