You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2003".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2003.
February, 2003 Survey Results
What most often influences your choice to buy a particular CD?
|Hearing soundclips/mp3s|| 29.8%|
|Reputation of band/musicians|| 19.1%|
|Reading review(s)|| 9.6%|
|Seeing the band/artist live|| 8.5%|
|You like all music in the style/genre|| 8.5%|
|Personal recommendation|| 8.5%|
|Hearing it on the radio|| 8.5%|
|Reading an article about the band|| 3.2%|
|Seeing the CD in a record store|| 2.1%|
|Album graphics/art|| 1.1%|
April, 2003 Survey Results
How long have you been playing guitar?
|More than 10 years|| 47.3%|
|5 to 6 years|| 10.8%|
|3 to 4 years|| 9.5%|
|7 to 8 years|| 9.5%|
|Less than 1 year|| 9.5%|
|1 to 2 years|| 7.4%|
|9 to 10 years|| 4.1%|
|Don`t play any instrument|| 1.4%|
|Don`t play guitar, play another instrument|| 0.7%|
June, 2003 Survey Results
Would you buy individual mp3 downloads for 99 cents by artists on this site?
|Yes, continue buying mostly CDs, buy some MP3s|| 33.0%|
|Yes, buying mostly MP3s, buy some CDs|| 18.3%|
|Yes, buy MP3s instead of CDs|| 12.2%|
August, 2003 Survey Results
What would you like to see more of on this site?
|Guitar-oriented concert DVDs for sale|| 17.9%|
|Instructional guitar DVDs for sale|| 14.9%|
|Insfructional guitar columns|| 13.4%|
|MP3 preview clips for CDs|| 11.9%|
|Instrumental guitar CDs for sale|| 10.4%|
|Instructional books & book/CD sets for sale|| 10.4%|
|Information about each CD on the site|| 6.0%|
|Guitar CDs featuring vocals|| 4.5%|
|Music business columns|| 4.5%|
|Clothing, gear & swag for sale|| 4.5%|
|Individual song downloads for sale|| 1.5%|
October, 2003 Survey Results
Who is currently doing the most to promote instrumental guitar music in 2003?
|Guitar Nine Records|| 48.0%|
|Favored Nations|| 17.3%|
|Shrapnel Records|| 13.3%|
|Lion Music|| 8.0%|
|Leviathan Records|| 4.0%|
|Progressive Arts Music|| 2.7%|
|I.M.F. Records|| 2.7%|
|Magna Carta|| 1.3%|
|Golly Gee Records|| 1.3%|
|Heavencross Records|| 1.3%|
December, 2003 Survey Results
How many concert DVDs featuring great guitarists do you anticipate buying in 2004?
|5 to 10 DVDs|| 25.5%|
|3 or 4 DVDs|| 19.6%|
|1 or 2 DVDs|| 11.8%|
|Between 11 and 15 DVDs|| 11.8%|
|More than 30 DVDs|| 7.8%|
|Between 21 and 30 DVDs|| 7.8%|
|Don`t own a DVD player yet|| 3.9%|
|Between 16 and 20 DVDs|| 2.0%|
Other Information in English