You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2005".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2005.
February, 2005 Survey Results
Microsoft`s Bill Gates says all music will be digitally distributed by 2010. Is he right?
|No, CDs Will Be Around A Long Time|| 51.3%|
|No, CDs Will Disappear in 2015|| 8.0%|
|No, CDs Will Disappear Sooner|| 4.4%|
|No, CDs Will Disappear in 2020|| 4.4%|
|No, CDs Will Disappear in 2025|| 2.7%|
April, 2005 Survey Results
Have you ever purchased downloadable music from any online store, such as iTunes or MSN Music?
|No, I Prefer CDs|| 74.0%|
|Yes, Somewhat Satisfied|| 13.0%|
|Yes, Neither Satisfied Nor Dissatisfied|| 5.2%|
|Yes, Extremely Satisfied|| 3.9%|
|No, But I Plan To|| 2.6%|
|Yes, Extremely Dissatisfied|| 1.3%|
June, 2005 Survey Results
Where do you do the most listening of your CDs or other recorded music?
|In the car|| 32.0%|
|On the computer|| 24.7%|
|Through a stereo system|| 21.6%|
|On a portable MP3 player|| 12.4%|
|On a portable CD player|| 9.3%|
August, 2005 Survey Results
What has been the most valuable process you have used to improve as a guitarist?
|Playing with other musicians|| 32.1%|
|Personal instruction|| 17.9%|
|Playing along with CDs/Radio|| 13.1%|
|Free-form woodshedding|| 11.9%|
|Self-study - DVD/Video|| 10.7%|
|Self-study - Books|| 6.0%|
|Group instruction|| 3.6%|
|Self-study - Book/CD|| 2.4%|
|Self-study - Internet|| 2.4%|
October, 2005 Survey Results
How many instrumental (or mostly instrumental) guitar-oriented CDs do you own?
|More than 200|| 27.9%|
December, 2005 Survey Results
What do you really want (or did you want) for your holiday gift this year?
|12 Instrumental CDs|| 30.0%|
|A New Guitar Under The Tree|| 28.3%|
|6 Guitar Lessons|| 17.5%|
|8 Concert DVDs|| 8.3%|
|2 Days At NAMM|| 6.7%|
|9 Percent Of Guitar Nine, Inc.|| 3.3%|
|4 Stomp Boxes|| 3.3%|
|11 Packs Of Strings|| 0.8%|
|5 Golden Picks|| 0.8%|
|3 Master Classes|| 0.8%|
Other Information in English