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Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2008.

February, 2008 Survey Results

Will CDs become collector`s items in the future?
Yes, people will sell them on Ebay for decades        26.7%
Yes, its higher sound quality and its physical nature make it a collectible        23.3%
No, CDs will be forgotten        21.7%
Yes, prices for vintage CDs will be higher than a new CD is now        11.7%
No, vintage CDs have no value        10.0%
No, people dislike storing physical items        6.7%

April, 2008 Survey Results

Looking ahead 20 years, the best way to experience music would be?
Going to clubs and listening to live bands        40.8%
Buying and owning albums on physical media        36.6%
Buying and owning song downloads        9.9%
Subscribing to a wireless service with access to any song        8.5%
Listening to internet radio        4.2%

June, 2008 Survey Results

The biggest waste of your time, when you should be practicing or recording, is?
Television        26.5%
General internet surfing        26.5%
Trolling for friends on MySpace        14.7%
Lusting after new gear        11.8%
Another major time-wasting option        8.8%
Daydreaming of success        5.9%
Hanging out/socializing        5.9%

August, 2008 Survey Results

You would be buying more music now, if...
Everything wasn`t so expensive        29.8%
More great artists would just record more great music        25.5%
You earned a little more money        14.9%
You felt you really even needed any more music        8.5%
You felt more certain about the future        6.4%
Gasoline wasn`t so expensive        6.4%
You spent less money on DVDs        4.3%
You spent less money on other entertainment        2.1%
You had more confidence in the economy        2.1%

October, 2008 Survey Results

What`s the best way for new guitarists to become better known?
Play live shows        32.0%
Create a MySpace page        20.0%
Get positive critical reviews        14.0%
Play guitar in support of an established artist        8.0%
Write instructional columns        6.0%
Tour the country doing clinics        6.0%
Hire a music publicist        6.0%
Produce a music video        4.0%
Bite the head off a live bat        4.0%

December, 2008 Survey Results

What most influenced your decision to choose the last CD you bought?
Heard them on MySpace        19.0%
Reputation of band        19.0%
Visited the artist`s web site        14.3%
Read a review online        14.3%
Browsed a record store        14.3%
Personal recommendation        9.5%
Heard it on Internet radio        4.8%
Saw the band live        4.8%

Page: 2008 Past Surveys: 2008 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016]

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