You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2009".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2009.
February, 2009 Survey Results
What`s the best response to news of a global recession?
|Amps to 11; Slam power chords|| 67.7%|
|Earn more|| 22.6%|
|Network more|| 3.2%|
|Spend less|| 3.2%|
|Cower in fear|| 3.2%|
April, 2009 Survey Results
When you hear great guitar music from an artist for the first time, what is your response?
|Find out more about the artist|| 52.8%|
|See if they`ve recorded anything else|| 22.2%|
|Buy all other recordings by the same artist|| 8.3%|
|Practice you own guitar more|| 5.6%|
|Search for bios and interviews|| 5.6%|
|Contact the other birds on your Twitter list|| 2.8%|
|Create a blog entry about this new artist|| 2.8%|
June, 2009 Survey Results
A guitarist who wants to make the greatest impact in the music world should focus on?
|Being a creative and productive musician|| 96.8%|
|Having the most MySpace friends|| 3.2%|
August, 2009 Survey Results
Which social network has gotten you the most actual results (sales, bookings, interviews)?
|Still waiting for actual results|| 10.0%|
|Don`t use social networks|| 10.0%|
October, 2009 Survey Results
What has been the most valuable process you have used to improve as a guitarist?
|Personal instruction|| 31.2%|
|Self-study - Books|| 18.8%|
|Playing with other musicians|| 12.5%|
|Self-study - DVD/Video|| 12.5%|
|Playing along with CDs/Radio|| 6.2%|
|Self-study - Internet|| 6.2%|
|Free-form woodshedding|| 6.2%|
|Self-study - Book/CD|| 6.2%|
December, 2009 Survey Results
What is your favorite guitar manufacturer?
|Paul Reed Smith|| 9.5%|
|Music Man|| 9.5%|
Other Information in English