You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2011".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2011
February, 2011 Survey Results
If $10,000 cash suddenly became available, what would you spend it on?
|Non-Musical Purpose|| 33.3%|
|Recording Equipment|| 16.7%|
|CDs, Downloads and DVDs|| 5.6%|
|Other Instruments|| 5.6%|
|Music Education|| 5.6%|
|Favorite Charity|| 5.6%|
|CD Recording/Duplication|| 5.6%|
April, 2011 Survey Results
What word or phrase most accurately describes your talents/interests?
|Instrumental Guitar Music Fan|| 16.7%|
|General Guitar Music Fan|| 6.7%|
|Bass Player|| 3.3%|
|General Music Fan|| 3.3%|
|Small Business Owner|| 3.3%|
June, 2011 Survey Results
Have you ever taken a purely online class, or e-course?
|No, but I plan to|| 28.6%|
|Yes, music related|| 28.6%|
|No, I have no plans|| 28.6%|
|Yes, non-music related|| 14.3%|
August, 2011 Survey Results
With digital media, do you prefer buying "to own", or subscribing to a digital streaming service?
|Buying to own|| 63.6%|
|Streaming service|| 18.2%|
|I have no preference|| 9.1%|
|I consume digital media without purchasing|| 9.1%|
October, 2011 Survey Results
Who is the greatest guitarist from this list?
|Jimi Hendrix|| 40.0%|
|Stevie Ray Vaughan|| 22.9%|
|Jimmy Page|| 17.1%|
|Eric Clapton|| 11.4%|
|Duane Allman|| 5.7%|
|Robert Johnson|| 2.9%|
December, 2011 Survey Results
If you could only play just one guitar brand, which would it be?
|Paul Reed Smith|| 13.2%|
|Music Man|| 5.7%|
|Brian Moore|| 1.9%|
|Valley Arts|| 1.9%|
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