You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2012".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2012.
February, 2012 Survey Results
On which activity do you estimate you spend the most time?
|Playing guitar|| 41.7%|
|Listening to guitar music|| 33.3%|
|Practicing/learning guitar|| 25.0%|
April, 2012 Survey Results
What would you do with 20 extra hours of time a week?
|Master my instrument|| 70.0%|
|Other (non-music related)|| 10.0%|
|Learn a new instrument|| 10.0%|
|Jam with others|| 10.0%|
June, 2012 Survey Results
When was your first visit to the Guitar Nine web site?
August, 2012 Survey Results
Do you expect to ever purchase another album in the CD format?
October, 2012 Survey Results
Do you currently purchase digital music downloads?
December, 2012 Survey Results
Have you been to a live show or concert in the past three months?
Other Information in English