You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2014".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2014.
February, 2014 Survey Results
How many guitars do you currently own?
|More than 10|| 22.2%|
April, 2014 Survey Results
How do you currently record your own guitar playing?
|Never record|| 36.4%|
|16+ track digital|| 27.3%|
|12/16 track digital|| 9.1%|
|6/8 track digital|| 9.1%|
|2/4 track digital|| 9.1%|
|Using software (DAW, etc)|| 9.1%|
June, 2014 Survey Results
Which guitar magazine do you read the most?
|Guitar World|| 40.0%|
|Guitar Techniques|| 30.0%|
|None of the above|| 20.0%|
|Total Guitar|| 10.0%|
August, 2014 Survey Results
Do you currently purchase digital music downloads?
October, 2014 Survey Results
When was the last time you saw a guitarist live that really blew you away?
|More than 2 years ago|| 30.0%|
|6 months ago|| 30.0%|
|12 months ago|| 20.0%|
|3 months ago|| 10.0%|
|2 years ago|| 10.0%|
December, 2014 Survey Results
Have you ever played the video game "Guitar Hero"?
|No, and I never will|| 62.5%|
|No, but I want to|| 12.5%|
|Yes, I hate it|| 12.5%|
|Yes, I love it|| 12.5%|
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