You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
Click here for a printer-friendly version of "Past Surveys: 2015".
Guitar Nine Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine site in 2015.
February, 2015 Survey Results
What would you do with 20 extra hours of time a week?
|Master your instrument|| 60.0%|
|Other (non-music related)|| 16.7%|
|Spend it recording|| 10.0%|
|Other (music-related)|| 6.7%|
|Learn a new instrument|| 3.3%|
|Jam with others|| 3.3%|
April, 2015 Survey Results
How would you best spend a $50,000 grant?
|Hire Professional Promoters For My Music|| 22.2%|
|Buy Instruments|| 11.1%|
|Go To The Best Music School|| 11.1%|
|Take Private Lessons From The Best|| 11.1%|
|Buy Studio Gear|| 11.1%|
|Go To The Best Recording School|| 5.6%|
|Other (Non-Music Related)|| 5.6%|
|Other (Music Related)|| 5.6%|
|Record/Release An Album|| 5.6%|
|Buy Every Guitar Album On My List|| 5.6%|
|Start A Record Label Or Music Business|| 5.6%|
June, 2015 Survey Results
What is the one thing that virtually guarantees you will like an instrumental album?
|Compositionally creative|| 40.5%|
|Incredible solos|| 26.2%|
|Dynamic mix of styles|| 9.5%|
|Talented musicians on every instrument|| 9.5%|
|Absolutely no vocal tracks|| 7.1%|
|Unique arrangements|| 4.8%|
|Stellar production/mix|| 2.4%|
August, 2015 Survey Results
What most influences your choice to buy a particular album or recording?
|Reputation of artist|| 38.9%|
|Hearing on a streaming service|| 22.2%|
|Seeing the artist live|| 16.7%|
|Reading an article about the artist|| 11.1%|
|Word of mouth or recommendation|| 5.6%|
|Reading review(s)|| 5.6%|
October, 2015 Survey Results
If you have ever taken online guitar lessons, how much did you spend in total?
|501 to 1000|| 18.2%|
|1 to 100|| 18.2%|
|101 to 200|| 9.1%|
|More than 1000|| 9.1%|
December, 2015 Survey Results
Have you been to a live show or concert in the past three months?
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