Interview: Michael Knight

I`ve sold thousands of copies of the "Dreamscapes" CD. You have to realize that 95% of all my sales come from traditional print advertising. Reviews don`t sell your product. Marketing and advertising do! I`m amazed at the amounts of money bands and artists put into the recording and manufacturing of their product and then have no idea on how to sell it. Marketing and promotion go hand in hand; you need to do both.


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