One of the great secrets of the music business is that successful
artists avoid the mistakes that other artists make. Especially when it
comes to the Internet and their web site.
For example, most artist's web sites don't generate the kind of response
or CD sales they want for the simple reason they have designed it for
the wrong people! Too frequently, I meet artists at my workshops or who
call me before listening to my new audio book, Tim Sweeney's Guitar To Releasing Independent Records, Part 2, who have designed their web site
for their friends and current fans. Big mistake! Why? Because they're not
the people coming to it! The people who are coming to it are "their
friends" and new fans you met by handing out CD samplers.
You see, whether they are your current fan's friends or the people you
have met promoting your next show, they are coming to your site to learn
more about you. Your current fans have only told their friends how great
you are and that they enjoy your music and they should come to a future
show or buy a CD. Well as you know when someone talks to you about a new
artist, you are not going to wait a month for the next show. You are
going to go to their web site to find out about them and listen to their
music. Even if you gave the person a CD sampler, they aren't going to
remember everything you told them!
So with that in mind, they will be coming to your web site to learn more
about you. Then do what the successful artists do! Use your Artist
Profile materials in the site - not your press kit! Since your Artist
Profile bio talks about who you are as an artist and what your music is
about and its value, use that to build the personal bond with your new
fans. Not a press kit bio that's full of hype no one cares about. Since
your press kit isn't getting the response or results you want from the
media, why try to pawn it off on new fans that won't care either? Give
them what they want!
Successful artists understand what new fans want to know about them and
their music. Learn what you need to give them and leave the other
Don't know what an Artist Profile is? Get a copy of my new audio book,
Tim Sweeney's Guitar To Releasing Independent Records, Part 2 at
Author Tim Sweeney is head of Tim Sweeney & Associates, who are entering their 18th year of being, "the only true artist development company in the world."
Tim is one of the music industry's most sought after experts and consultants, and has written several influential books including "Tim Sweeney's Guide To Releasing Independent Records".
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