I've always had trouble finding topics for an article that hasn't been discussed a hundred times over. Currently I'm in the middle of writing and recording for my upcoming release so, I thought I'd focus on questions I struggle with before I start a new project.
I try to consider the four big "W's":
There are so many great guitarists out there, what could I possibly say with my instrument that would be different, inspirational or even interesting? I always drive myself insane pondering this so, I try to consider each topic individually or I'll throw my hands up and profess "what's the use?"...the fifth W.
To me, the best philosophy is: Find your zone (e.g. step 1) then play, write and record for yourself - and those who don't like "be damned!".
In today's world, the yin and yang precept has never meant more than it has for a musician. You've got to dig deep to find the Karma hidden on your guitar's fretboard.