A well-designed, attractive cover and CD package can either help you sell your CD, or hurt sales. Go through the following questions and evaluate the design, images, text, and colors used for your CD release. Critique your artwork from a potential customer's point of view. Is your artwork helping you attract a fan of your musical style? Come up with some suggestions to make it more appealing. Does your artwork meet the professional standards of a major label release?
1. Front Cover:
2. Back Cover:
Musicians are not usually sensitive to graphics. They create in a world of sound. So, when they get to the point of designing the graphics to be used on their records, they tend to overlook this important stage in the manufacturing process.
Do not overlook the importance of graphic design! The first impression your music makes to professionals in the recording industry, as well as shoppers at record stores, is a visual impression.
Once approved and sent to the manufacturer/printer it will be too late to change any graphics you have chosen, When you see it in a record store someday, will it stand out, and will you be proud of your cover design 10 years from now?
Throughout his fprty year career in the music business, FourFront Media & Music's Christopher Knab has shared his experience at many industry conventions and conferences, including the New Music Seminar and the Northwest Area Music Business Conference.
Knab was owner of a San Francisco music store, co-owner of the 415 Records label, and station manager at KCMU Radio in Seattle.
He currently provides a unique consultation and education service for independent musicians and record labels. His new book is entitled "Music Is Your Business".
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